OnePlus phones are spun out of viral marketing. Without all the social media posts and clickybaity claims, OnePlus would be nowhere.
As the result of a million bits of hyperbole compressed into a brick of phone, the OnePlus 3 should be rubbish. It should be annoying. It should be the ‘sponsored’ Facebook link you feel bad for clicking on. However, it’s not.
The OnePlus 3 is the best phone buy in the world right now, and deserves to be at the top of your list if you want a great smartphone, but can't quite afford those flagship prices. At ?27, 999, this phone deserves to cost Samsung and Apple at least a few million sales.
