Jun 29, 2001 01:26 AM
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Midday and later the Afternoon was started as the City newspaper to cater to specific news/views of Mumbai hitting the pavements in Mumbai by 12.00 noon. As any paper catering to local news, for and by the locals is bound to create some base for itself it found ready acceptability with the readers.Some of the star writers and editors like Busybee further enhanced the readability of the paper.Also commuters of the local trains found some reading material to while away during the long monotonous journey. To the credit of the paper it did not turn to yellow journalism to increase the circulation and the Midday mate was ever so harmless which did not offend the normal Mumbaiker. Then like any addiction it became like your daily dose, whether you find it interesting or not in goes the hand into the pocket for Rs 2.00 for your daily fix.
To say sab Bakwas is being too harsh Rs 2.00 for the daily opium is a small price in this place called MUMBAI.
