Online shopping is not a new idea in India. Times Shopping and Rediff Shopping have been offering this for a few years now. But it has become a practical idea now. Most of the shopping sites are funded today. They have the money, the set up and the understanding of the business. They are serious about their branding, quite a few spend crores on advertising and evoke the trust needed to shop on the basis of a few photographs.
Best of all, the sites are better. Almost all of them have thousands of products, pretty good photographs and easy to navigate modern websites.
