I think axe is addicted to exasperate everything. This is not like as they show it in advertisements. Fragrance is good but its too harsh. It should be smooth. Bottle design is normal similar to other deo. Its not different from others in this field. Its not last that long as company talls us. Its a good indian brand now so appeal of this brand is attractive now its good. When I used this brand I received mixed compliments some of which was good and some hate it they advise me not to use this again. It was not a good experience. I like it but its not that much good
