Mar 23, 2017 02:29 PM
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(Updated Mar 23, 2017 02:31 PM)
The iPhone 7 and iPhone 7 Plus launch this September represented a departure from tradition for Apple - and in many ways, a risk. Instead of the usual tick-cycle where each ’S’ release is followed by a brand-new design, the new iPhone models look pretty similar to their counterparts from the previous two years, and sport nearly identical dimensions.
There are more changes than there are in a typical ‘S’ cycle, but if you have a Rose Gold iPhone 7s or a Silver iPhone 6 Plus, for example, the differences may not be apparent at first glance. In a world in which a device’s reception is driven by its looks, it was no surprise that the initial reaction to iPhone 7 and iPhone 7 Plus was lukewarm.
