I don't know if people really understand the meaning of dark chocolate..it is supposed to be bitter ! That's why the % is mentioned, the other products in the market is loaded with sugar and that's why you can't tell a genuine product that's being provided by amul.. my advice is if you like sweet chocolate go for the Amul milk chocolate it's a good combination of sweet and bitter, Perfectly balanced . Much better than dairy milk (80-90% sugar).
