Ah, you robbed my senses

We see and believe what they want us to, they being the media and the advertisers who glossify, glamorize and beautify, sometimes exaggerate and intensify the i...read more

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126

For the love of cinema

Talk about Hindi cinema getting mature, in the past patriotic movies tended to get overtly jingoistic and at times overbearing, but now a reversal seems to have...read more

80

146

Life in its vicarious shades

The one constant desire of mine which keeps haunting me every now and then is to come clean in front of the world, ah now you might be wondering what have I don...read more

41

80

Its all coming back to me now...

The one question that would have haunted all those who watched Before Sunrise is if Jesse and Celine kept their date with each other. Before Sunset, the sequel ...read more

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44

Yonder valley of love

Love can be mesmerizing, love can be enchanting, love can be ripping and it can be ambrosia to the soul, all at the same time. Blessed are those people for whom...read more

36

46

Hibernating from ad reviews..

They said marriages are made in heaven and I concurred. They said you don’t have a say in who your life partner would be and I agreed again. Then they sai...read more

46

120

Matwale romantic funde

The romantic in me starts working overtime the moment I see things, which appeal to the lover in me. Be it a romantic novel or a movie or for that matter any ge...read more

38

58

Here's one to the spirit of life

Matters of heart are always a sensitive issue and more so when it deals with things like life and death. The thought of something untoward happening to your nea...read more

32

47

Matwala's reflections on 05 ad-world

I love the adage, which says the only thing ‘static in life is change’ it means nothing is static. One must learn to adapt and move with the times lest they bec...read more

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32

Matwala's Merit List

What better way to salute the year just going by, talking about some of the finest ads that came out this year? By far this year has not been one of the years, ...read more

34

50

Matwala's Black List

This has been a continuous complain of lot of people on MS that I only talk about ads which I like and I hardly talk about the ones that I just don’t like. So I...read more

43

88

Damn, use some brains man..!!

There have been good ads and there have been bad ads and then there have been really horrible ads. I have by nature been rather reluctant to put any ads in the ...read more

40

54

Girl power rocks

Gone are the days when women sat at house, nursed kids and all that occupied their minds were to take care of the daily chores and wait for their men to come ho...read more

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77

Rule my emotions Darling...

First things first, what is that we still crave for the moment we are shaken awake from our glossy dreams, well you got it, a cup of steaming tea and that assor...read more

33

43

Innovate to stay ahead

A not so celebrity friendly brand signing up a not so ad friendly celebrity for its product endorsement, now that’s bound to generate some media bytes and...read more

53

63

Speak out for your dreams

It’s the eternal feud if I may use the word between the mind and the heart and more often then what conquers the heart is the one which prevails notwithst...read more

34

44

Juicy things always need a squeeze

Flashback to the times when I was still a free-man read bachelor, when I cared a damn about anything in this world, read I was just out of college and when I ha...read more

37

54

Pulse of the youth...!!

A smart cook is one who when in doubt of his recipe mixes and sprinkles all that he has on his hands and hopes that he comes up with something delicious and pal...read more

42

63

Love thou art bounteous

Some of those lingering moments of remembrances come calling again, those carefree days and joyful times spent flash before my eyes again as if yesterday, nosta...read more

51

68

World under my feet

Welcome to a galvanizing world with changing polarities, a world which is no longer willing to run according to the dictum. It is in this changing times that th...read more

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