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Timeline

About MouthShut.com






2008

  • MouthShut integrates Social Networking Tools on its existing platform. Members are now allowed to post blogs, send each other gifts, send bulk messages to each other, and add unlimited photos to their profiles.
  • MouthShut.com gets redesigned. As part of the new look, many new features are introduced.
    a. MouthShut Local - MouthShut Local is a city guide where members can know what's hot and what's not in their city
    b. MouthShut Market Place - A place for members to sell their goods
    c. MouthShut Members' Meet - Members can now use the MouthShut.com platform to organize official meetings
    d. M2M Thread - Members can now view the history threads of their M2Ms and not just stand alone conversations
    e. Hot Profiles - Active members with a Profile Picture can find themselves on the Homepage
    f. Trusted Circle Feed in Dashboard - Trusted Circle Feeds show members the recent activities of those in their
    Trusted Circle
    g. Write Review/Post - Writing Reviews and/or Blog Posts has become extremely easy as it can be accessed from the homepage itself
  • MouthShut.com launches MouthShut Mobile Service
  • Kids category launched
  • Employers category launched

2007


2006

  • MouthShut launches two unique services - MouthShut Video Reviews and MouthShut Brand Pulse.
  • Comparison Shopping introduced for all products.
  • MouthShut launches goes for another redesign. The look is new and many more features are introduced but the essence remains the same.
  • MouthShut wins the prestigious Manthan-AIF award in New Delhi.
  • 2006 witnesses an all time high in review postings. Review records are broken on three consecutive days.
  • MouthShut launches the third MouthShut Bollywood Entertainment Index.
  • The partnerships continue. A leading online bookstore joins hands with MouthShut.
  • MouthShut is still the media's favorite. The Hindu does a very important story on blogs with MouthShut as the reference point.
  • On popular demand, MouthShut adds new sub-categories - Bookstores, Keyboards, and Cigarettes.
  • For the first time ever, a website asks its users to come up with a reference plan for its redesign. The redesign process begins in full throttle. MouthShut User Interface Design experts use the member suggestion that is generated through an online survey.

2005

  • MouthShut spreads its net offline. Partnerships with major Multiplexes, Bookstores, Media Houses and Airlines make a great start.
  • MouthShut plays a role in providing relief to Tsunami victims.
  • MouthShut is in the news. Economic Times, CNBC, Mid Day, Asian Age, Business Standard, Khaleej Times, Business Baron, Zee News and many others cover the web site in detail.
  • For the first time ever, MouthShut runs a product specific contest with the Ek Ajnabee Contest.
  • MouthShut adds new sub-categories - Inverters and Tour Operators.

2004

  • MouthShut adds new sub-categories - Paints, Movie Personalities, and Hotels.
  • MouthShut launches the second MouthShut Bollywood Entertainment Index.
  • MouthShut announces MouthShut Shopping, a unique and comprehensive platform where consumers can compare prices, features, reviews and ratings of products that they want to purchase. It is indeed a very innovative way of making consumers make a prudent decision.
  • MouthShut launches its seasonal logos with the idea of celebrating the spirit of changing seasons.
  • The contests continue with the same zest. Design Your MouthShut Logo invited members to come up with their own interpretations of the existing MouthShut logo. The endeavor was a huge success.
  • MouthShut connects the Trusted Circle to the email boxes of its members.

2003

  • This is the year of contests. One contest after another binds all the members of MouthShut. All through the year the response of the members has been enormous and the contests are well competed and thrilling.
  • MouthShut hires some of the best industry experts, usability experts, software engineers and designers to start the process of redesign.
  • MouthShut forms strategic alliances with several portals.
  • Redesigned MouthShut is launched in preview mode in August.
  • More than 34,600 MouthShut members are surveyed with the help of Zarca Interactive to obtain feedback on the redesigned website. In October, the new-look MouthShut is launched officially.
  • Hundreds of new categories are launched.
  • Clean MouthShut Drive is launched along with Verify Your Email Address. These two initiatives have met with great success.
  • MouthShut ends the year with Bollywood Survey 2003. Members are questioned regarding their favorite artistes and films for the year 2003.

2002

  • MouthShut launches its own survey tool and also ties up with Zarca Interactive, a pioneering online research company.
  • The exclusive Fly Free to Dubai contest is launched this year. MouthShut member, just-did-it is the winner of this contest.
  • Dial-the-CEO gains in popularity. Many more companies approach MouthShut to help them launch a similar program for their organization.
  • MouthShut launches Search a Friend. This way members can search for their friends on MouthShut by simply typing their email addresses.
  • MouthShut announces its plans to go in for a total redesign and surveys more than 1,600 members for a pre-design strategy.
  • MouthShut empowers organizations in the banking sector with direct consumer feedback.
  • Marketing initiatives are launched.

2001

  • MouthShut begins its innovative SORT Technology.
  • Dial-the-CEO is launched. It is an innovative concept whereby the members of MouthShut get to speak to the CEO, Faisal Farooqui.
  • MouthShut forms strategic alliances with several portals.
  • The unending season of contests is launched.
  • MouthShut displaces its sole Indian competitor to become the only consumer portal this part of the world.
  • Member Support Cell is launched due to an increasing number of support issues.
  • Community Center is launched in view of the rapid growth in member base.
  • MouthShut goes in for its first redesign.
  • MouthShut is now also available on WAP enabled devices at https://www.mouthshut.com/wap

2000

  • Faisal Farooqui gives up a lucrative job at American Management Systems and starts MouthShut.com, Indias first and largest Person-to-Person Information Exchange.
  • Hundreds of sub-categories and thousands of products are listed for consumers to write their candid and unbiased opinion.
  • MouthShut launches Founding Member Program.
  • Soon after starting MS-Points for writing a review, MouthShut introduces a similar scheme for review rating. Members now gain points for rating a review.
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