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Why So Negative About Negative Reviews?

Updated on : Oct 30, 2023 3:25 PM
Why So Negative About Negative Reviews?

Online reviews are as effective as personal recommendations. Reviews play an important role in the sales cycle, not only for online businesses but also for other industries like travel, hospitality, real estate, healthcare, and several others.


Negative feedback is a blessing in disguise!

While businesses work hard to make their customers happy, the fact is that every business has its own share of unhappy customers. Unhappy customers are more likely to post a review online. Through it can be disheartening to see negative reviews from customers, the negative feedback can hold the key to making the best possible improvements to grow your business.


There is no such thing as a perfect business

The first thing to remember when you see a negative review is that a legitimate business is never completely flawless. A few bad reviews will not necessarily discourage customers to buy your product. Most customers usually read both positive and negative reviews while making a purchase decision. A balance of negative and positive reviews helps you maintain transparency. If a customer sees no negative reviews on a product at all, it would make him doubtful of your product or the credibility of your positive reviews. Negative reviews actually highlight your positive reviews.