Spelling out ambitious targets for the new model, he said, “We are targeting about 20 per cent of the segment and if achieve that the Dominar will be a USD 1 billion brand in the next 12-18 months.Bajaj further said that the segment, currently dominated by Royal Enfield, is clocking around 65, 000 to 75, 000 units a month. “In 2017, this will be a million units a year segment.” Initially the company is looking at selling around 10, 000 units in the domestic market even as it will start exporting the new product to the global markets from February 2017, he added.
