DTH Operators

Preface

DTH stands for Direct-to-Home TV which has changed drastically how people in India view content. It has this superb quality of picture and comes with a wide array of channels to choose from and you would be surprised with the interactive services. Direct-to-Home has expanded its horizons concerning television.

Progress of DTH in India

The DTH journey of DTH in India dates back to the beginning of the 20th century when technology began advancing and satellite TV became more affordable and accessible. Before the introduction of DTH, cable TV was the only medium for getting TV content to our homes. Nevertheless, cable TV came with its own set of setbacks such as average picture quality, restricted number of channels, and poor quality service. DTH then came into the picture as Dish TV was launched in 2003 which was later followed by giants such as Sun Direct, TATA Sky, Videocon D2H, Airtel Digital, and many more the list continues. DTH was more favored due to dependable service and super quality pictures which made millions to get themselves a DTH throughout the country.

Advantages of DTH

In contrast with the cable network, there are some advantages of using a DTH over a traditional TV connection and they are as follows
- Unmatched Picture and Sound Quality
- Plethora of Channels
- Interactive Services
- Personalised Packages
- Unparalleled Assurance of Services
- Ability to use one connection in multiple rooms at once

Leading DTH providers in India

Since Dish TV was the first DTH to enter the Indian market and following Dish TV the major players of the segment entered the turf as well. So let us take a look at who else tagged along to be a part revolution that changed India’s entertainment forever.
Dish TV: It was 2003 when Dish TV entered the Indian market, and since then it held a significant market share. The first of many things is a customizable package, VAS services, Dish Online and the latest one is a smart set-top box that is bundled with Android features.
TATA Sky: Penetrated the Indian entertainment (TV services) industry in 2006, and quickly gained immense popularity. Renowned for its superb quality customer service, varied channel offerings, and add-on features such as TATA Sky+ and TATA Binge.
Airtel Digital TV: Airtel Digital TV was launched by the Telecom giant Bharti Airtel in the year 2008, and offered a wide range of channels to choose from, additionally attractive pricing, HD quality channels, and features like Airtel Xstream which is a combination of DTH and OTT services.
Sun Direct: Direct provides services to the southern Indian masses, and offers a varied choice of regional channels in languages such as Kannada, Telugu, Tamil, and Malayalam. Reached its viewers in 2007, and now has successfully created a demand for its supply.
D2h: Earlier popular as Videocon d2h, now combined its services with Dish TV in the year 2018, hereby coming out as one of the largest D2h service providers across India. HD services and one-of-a-kind features such as D2h Magic combine the internet-reliant content onto Television screens.
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Final Words

The way Indian masses used to consume content has been revolutionized by DTH by offering good quality, varied, and add-on content directly to viewers' homes. The technology has and will continue to advance further and will change following user demands and preferences. The fact that DTH will be an integral part of India's entertainment cannot be changed. However, with the introduction of OTT platforms, there is likely a high chance that DTH will be integrated with OTT to give viewers everything they want to watch and enjoy at once.