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Fresh Insight
May 05, 2015 10:22 PM 1715 Views

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I had liked earlier work of both these authors, Richard Farson, author of the bestseller Management of the Absurd, and Ralph Keyes, author of the pathbreaking Chancing It: Why We Take Risks; so I was very much interested in reading their new book “Whoever Makes The Most Mistakes Wins”


And I must say this bbok is an absolute gem.According to Farson and Keyes, the key to success lies in taking risks. In a rapidly changing economy, managers will confront at least as much failure as success.


Rather than reward success and penalize failure, they propose that managers focus on what can be learned from both. Paradoxically, the authors argue, the less we chase success and flee from failure, the more likely we are to genuinely succeed.


Best of all, they have written a little jewel of a book, packed with fresh insights, blessedly brief, and to the point.


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