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45%
2.45 

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Gurgaon India
Vishal Megamart: Small efforts in big retailing
Mar 27, 2006 05:44 PM 11326 Views
(Updated Mar 27, 2006 05:44 PM)

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Considering that Vishal Megamart is one of the pioneers in retailing business in India (I have seen their outlet in Ranchi, believe me), they show amazing lack of business knowledge or customer orientation. I have visited many of their stores and all, without fail, show the same scenes of bad planning, confusion, chaos at check-out counters, and criminal looking staff members. The shop would typically be split into many floors with no provision of carrying your shopping cart from one floor to next. If you are a good looking lady, having bought a cart-load of house-hold shopping on the first floor (somehow, heavy items like atta-chaawal are never sold on the ground floor) are wondering how to navigate the stairs, you are sure to find a bunch of staff members standing afar and snickering. NOONE will volunteer to help. IF you can locate a supervisor his looks would say - ''is that my problem?'' or ''lady, how do you expect me to convince these goons to help you?'' The scene at check-out counters is worse - only less than half would be manned, leading to lines longer than a railway station. If you manage to stay conscious and pay, the guard at the gate will open each and every bag and count EVERY item tallying it with the bill. God forbid should there be any mistake - they'll gang up on you till convinced that the mistake was actually theirs (God knows why can't they simply seal the bags like Big Bazaar does). I personally feel that these guys are in business only till big retailing giants enter the market. They make brisk sales currently as their prices are good (some men's trousers are amzingly good VFM), but once a (forget Wall-Mart) Reliance/Metro/Bharti store opens, these guys are dead, and all their history would be all they'll have. NO customers.


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