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1.67 

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A failure called S W I G G Y
Jul 09, 2018 11:16 PM 2254 Views

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Swiggy as an entity has failed in its fundamental consumer experience that had become synonymous with the brand, when it had begun initially. The idea of bringing the choicest food options to its customer has taken a back seat with the focus only on taking deliveries and not delivering them compounded with incomplete orders. Swiggy was the Uber of food delivery but is rapidly losing its core due to its own incompetence. Although it has knowledge about their particular business but they are very shallow in their execution. This entity has failed to meet the basic expectations of customers and continues to perform at such level, which will eventually take this to a stage of utter failure, where it would even fail to rise. Any business that has a new way of doing things either through technology or people but has no ethics, will eventually close down. Ultimately the motivation behind this business is money so they tend to fail more than the others. It is a disgrace that such entities are not subjected to scrutiny and severe punishments. It is disheartening that Swiggy doesn’t care about customers, to the extent of treating them like afterthoughts and yet expecting payment for services, which were never met.


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