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Most disorganised
Oct 08, 2008 09:25 PM 6998 Views



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I have visited the Reliance Fresh at Tardeo and swore never to go there again as it is the most disorganised supermarket ever.  The aisles are narrow and badly arranged leading to customers repeatedly brushing past each other.  The less said about the chaotic check out counters, the better.

Reliance Fresh Signaturestores at Warden Road is somewhat better laid out and looks at least more spacious.  However the products are mostly very high end with a large imported foods content, undoubtedly aimed at the presumed to be well heeled Warden Rd Napean Sea Rd clientele.  It will provide competition for Nature Basket next door.  The vegetable section is well laid out and  reasonably priced.  A good thing is that they also offer pre packed vegetables which dispenses with the tiresome weighing process faced in other supermarkets.  Other common Indian grocery and toiletry items are competitively priced, although there are no super  special  "offers" of the kind found in Big Bazar, D Mart and Magnet.

There are only three check out counters at Warden Rd with a peculiar arrangement whereby you do not pay and go through, but are forced to push past other customers behind you, to get out.  Heaven help those who go when the store is busy.

The bakery section was very disappointing.  The display looks very tempting but the quality leaves a lot to be desired.  I  paid for two walnut brownies but when I went home I found that one brownie was a full one third smaller in size than the other.  This is cheating.  I also bought with great expectations a Multi Grain slice loaf.  It was absolutely dry and stale, without any texture or taste.  Any of the commercial breads are far superior than this so called "boutique" sawdust [Theobroma brand].  Though I may  return for vegetables, I will never make the mistake of buying any bakery products.

Another curiosity is the Reliance Fresh membership card.  The form you have to complete to become a member requires compulsory disclosure of information far in excess of a credit card application.    The information required is much too personal and intrusive which has no bearing on a loyalty card.  I wonder what Reliance plans to do with all this personal data from any gullible person who actually discloses so much information just for a "loyalty" card.  Reliance are vague as to what the benefits are, of becoming a member.  If I were applying for a housing loan, I could understand, but for a mere supermarket loyalty card, this is unwarranted.  Even the attempt to disguise it as a kind of cash recharge card by the prepaid option, does not justify the information sought as you are giving credit to Reliance, not the other way round!

By and large it is good to have an airconditioned grocery shop in Warden Rd where at least the vegetables are reasonably priced.

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Reliance Fresh - Mumbai