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MouthShut Score

48%
2.52 

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Selling Strategy
Oct 12, 2009 04:16 PM 5025 Views

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When it started, the Vegetables and Fruit's quality vs price was great. But the chain could not cash-on its initial 'best' image because of focus on another products which were expensive. Reliance Fresh should be the store for Fruits, Vegetables, Milk and milk related products.


The time of opening should be 4 AM. The close time may be 8 PM. If Mukesh Ambani focus on procurement of quality products & on its preservation system, Reliance Fresh would become boon to the Indian Mass and a great job for the nation otherwise it is going to be on dying path, as had been his earlier venture of saree and garment stores.


A seperate chain of Reliance Groceries & Household may be started for other products. The quality of the products from Reliance had always been great but the marketing efforts had not been good enough. The price of initial product should always considerabely be lower than the best available in the market.


But Reliance kept its noodle prices equal to MAGGI while its quality was very much superior compared to Maggi, lateron it had to introduce the schemes, to offload the stock creating image among the customers that the product is failure and being pushed in the market.


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