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Reliance fresh super markets in kerala
May 06, 2009 02:24 PM 4465 Views



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Of late Reliance have launched a few outlets in various parts of kerala, , under the name and style Reliance Fresh, including Trivandrum, kerala where Iam at present. I have seen the super market trend has been here in kerala for long, as people wish to get everything under one roof, which avoids running pillar to post for their daily needs!

The major players around here are the Spencers, Varkeys, Nilgiris and of course Triveni and supplyco run by the Government of kerala.

The quality of service observed in the Govt run outlets are not up to the mark, though the goods are reasonably priced, .but availability is a big issue.

so far as Reliance made their entry here, they were offering quite a lot of goodies with every purchase to hook in customers. The venture by Mukesh Ambani is laudable, and I personally feel he is keeping the good will earned by his Father, intact. I regularly visit their outlets for the household requirements, and quite satisfied with the service and quality of goods.

Only I find vegetables at times are not as fresh as it should have been at least to justify the name!

However the product array is very broad, and ofcourse this feature alone wiil make customers throng, and if the Agency do some R&D on the marketing side to catch up with the current consumer trends, especiallly in a "highly consumeristic "state like kerala, it would repay its dividents in geometric progression.

well, join you later


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