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MouthShut Score

48%
2.52 

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RELIANCE REFRESHING
Apr 16, 2009 05:12 PM 8481 Views
(Updated Apr 16, 2009 06:34 PM)

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Reliance fresh @ RMV is my favourite joint for shopping my daily needs including vegetable, fruits and some groceries. In the beginning I used to shop at Fraser town when it opened newly in 2006. Those were the days when Reliance had the philosophy that they should compete with vegetable vendors. The vegetable vendors @ Fraser town outbeat their strategy by emptying the stores within 30 minutes. Stock out was a frequent phenomenon.


This was really frustrating as a consumer, instead of agitating against Reliance management vendors were happy to empty their shelf and defeat the purpose of passing on the gain. The management increased the frequency of refilling but it never succeeded in preventing the stock outs.


In UP the hawkers went on rioting against Reliance fresh. It forced them to down the shutters. Even today I am not sure Reliance has opened their showrooms. Nevertheless the Reliance management learnt the trick and the ropes to increase the price almost to market levels. Instead they planned to disburse loyalty points.


There is no substitute for great team work. This is proved in the store employees loyalty in serving the customers. I used to complain to them that there were stock outs of Goodlife, Amul curds, Paneer etc. Now they have improved their supply chain in these items. Mushrooms are always available in the outlet, but it is tad expensive and I avoid purchasing them. Vegetables are nowerdays in far and few quantities due to the fear of getting rotten.


There is acute shortage of power in Blore and malls have been advised to switch off their AC s in the morning hours. A novel solutions have been arrived to supply vegetables in the morning hours so that it does not raise a stink in the night. Remember Subiksha, the outlet used to raise a stink as soon as one enters. Instead of inviting customers it used to repel the customer and keep the employees in bad mood. Some employees are provided with tablets above their PC for fainting as an exigency.(guess the Mall)


With regard to pricing I find that Reliance comes out with some scheme or the other. The recent scheme is the that of scratch card. On every purchase of 300 the customer is entitled for scratch card. Prize amount varies from 25 to 300. I was lucky to get once 100 off coupon and other times 25 and 50 off. I keep collecting points on each and every purchase too.


On purchase of 1 litre tetra pack of Amul milk, till recently they used to give Rs 5 off, but now the scheme has been withdrawn. No other Mall was offering this facility which obviously means they were pocketing the same. B Natural apple juice is now available @ 49 per litre. I have not found this scheme in other stores as on date.


However one of negatives is that there is no non veg available in the MALL. Probably it is for the fear of raising a stink. I think they will definitely find a solution in future. Maybe have a seperate enclosure. I am sure Mukesh ambani s ambiition to delight the customer will be fulfilled. But I am not happy with their Digital counter. I hope other Reliance fresh outlets emulate RMV stores. It definitely deserves another review


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