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44%
2.75 

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Itna Noodly Utna Nourishy - I agree.
Aug 23, 2010 08:24 PM 22457 Views
(Updated Aug 23, 2010 08:26 PM)

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“Good taste is the excuse I've always given for leading such a bad life” Oscar Wilde.


Maggi, an undisputed leader in instant food, noodles. Reasons :


-easily available,


-easy to make,


-pinches the pocket softly and


-above all the taste.


The magical tastemaker which makes all the difference, given a KO to all its competitors. Funniest was, when they tried to improve on and experimented with their tastemaker and failed badly, and had to re-launch the product telling consumer, the old maggi is back.


But I am quite apprehensive with it, as it has nothing nutritious to offer. Though they have given a new punch line Taste bhi health bhi – but the noodles are plain maida, i.e. fibreless and hence are similar to that much quantity of sugar. Adding vegetables is an option but I know smart kids know how not to eat them.


Finally I saw the foodles ad. I felt I am the mother struggling with the kid on the bowl of noodles. A product from GSK; Horlicks has a reputation in health drinks. After innovating in that field by introducing Women’s Horlicks and Junior Horlicks, they even considered old people and introduced Horlicks lite. They even targeted teenagers and adults who want a nutritious bite by introducing Nutribar – a cereal bar. And now they have ventured in a totally different area, instant noodles i.e. Foodles. I was tempted to try.


Foodles has two variants:


Green Packet – Ala Masala


Noodles : Wheat 75%, Rice 1.2%, Corn 1.2%, Ragi 1.2%, Edible vegetable oil, minerals and salt.


Orange Packet – Crazy Curry


Noodles : Wheat Flour, Edible Vegetable oil, minerals and salt.


Tastemaker is different for both the variants. But no MSG, artificial colours or added preservatives.


Preparation method is more or less same as any other instant food, though takes a little longer to cook as compared to maggi.


Verdict


I, myself and kids liked the ala masala. The taste is good and can be tried again; we were pulling the bowl to grab more. I guess we may shift from maggi to foodles.


But I can’t say the same for crazy curry, as we were pushing the bowl to each other. I guess ala masala will dominate over crazy curry.


For 80g packet, crazy curry costs me Rs.10 whereas ala masala costs me Rs.15. But I guess that’s worth paying for, especially if we are taking nutrition in consideration.


I don’t know whether Foodles will shake Maggi’s loyalty, because its taste is that matters the most.


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