Dove shampoo is my personal favorite. I love it. I have been using this shampoo for 4 years and I am very happy with it. It makes my hair smooth, silky, shinny and glossy. And ofcourse it smells awesome. Anyways it is not neccessary that it works good for everyone. It also depends on type of your scalp. Mine is normal. I started using dove when a doctor prescribed this shampoo to my mom because she was having hair loss issues and I started using it too and I will never stop using it.