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MouthShut Score

80%
4.20 

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The concept of 'Maha Bachat' (Mega Saving) was int
Jul 04, 2016 08:03 PM 2035 Views

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On the occasion of completion of ten(10) years in the Indian retail industry(in 2011) Big Bazaar came up with a new logo for the company with a tag line that says:'Naye India Ka Bazaar'(Market for New India). This replaces the earlier tag line:'Isse Sasta Aur accha Kahin Nahin'(Nowhere will you get cheaper and better than this).


Advertising initiatives[edit]


Big Bazaar has launched a promotion drive covering the three prime media, television, print and social media, to mark the launch of the new logo. The media campaign was developed by Mudra Communications.[6]


Big Bazaar timeline[edit]


2001


Three stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad[7]


2002


ICICI Bank Card is launched.


Food Bazaar becomes part of Big Bazaar with the launch of the first store in Mumbai at High Street Phoenix


2003


Enters Tier II cities with the launch of the store in Nagpur


Welcomes its 10 millionth customer at its new store in Gurgaon


2004


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