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MouthShut Score

95%
3.95 

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''Cutting'' ad - 'Har ghar kuchh kehta hai'
Sep 14, 2005 03:55 PM 6399 Views
(Updated Sep 14, 2005 03:55 PM)

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Another example of a brilliant execution communicating the brand message through kids without the use of any professional models/adults in the ad. The colours speak for themselves is a well chosen theme for one of the well executed ad on TV. It shows children ( a boy and a girl) doing all kinds of mischiefs cutting papers,clothes, etc. and pasting on walls painted with different colours. Another good ad by Asian Paints after the whopping success of the 'Sunil Babu' campaign and still reinforcing on the umbrella brand punchline 'Har ghar kuchh kehta hai'. The entire feelings and emotions connected to colours which actually correlates different moods with corresponding colours. Overall, a excellent concept which reinforces the punchline and clearly communicates the brand message using a emotional platform. Would not be called 'Pester power' though considering the fact that the kids are not the decision makers in the category, the ad communicates a message to the parents through the kids.


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Asian Paints 'Har Ghar Kuchh Kaheta Hai' commercial
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