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Marketing Warfare - Al Ries Reviews

Great book
0 hrs 8 mins agoRead (via Android App)
One of the pioneer book to read for marketing fellows,Must read to get basic knowledge about marketingIf u are marketing guy and want to learn from a to z then u are at the right place,Go through it thoroughly and you will see it works like a magic, just go and read it carefully u wi...Read More

Great Comparison between marketing and war
Sep 18, 2009 11:31 AMRead
This book brings out the similarity between marketing and war. It goes to show how the strategies, tactics and tools used in war can be (and are) used by brands.There are real life examples used for making the points clearer and also to get the reader to relate to them. Analogies are drawn f...Read More

The New World War ...Part 2
Dec 29, 2004 11:36 PMRead
Welcome to the Concluding Part of review on the New World War. In thisreview I have discussed another bestseller book on Marketing War. Thebook is Marketing Warfare by Al Ries & Jack Trout. They are theauthors of another marketing classic Positioning.Marketing Warfare was first p...Read More

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