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ICICI Direct Reviews

Not Worth
12 days ago Read
ARN No: xxxxxxxx166 A few days back I opened a Trading+Jt Demat Account with ICICI Direct. I opted for Prime Membership, for which the subscription amount is ₹1178.82. To my surpriseICICI Direct debited ₹1178.82 THREE TIMES from my ICICI Bank Account totalling ₹1178.82x3= ₹3536.46p. My fri...Read More

Worst ICICI Direct Equity Advisor Service
26 days ago Read
The worst services from ICICIDirect Equity Advisor. I have ICICI Wealth Management Saving Account and I have been appointed an Equity Advisor for Trading and Investment. My Equity Advisor name Mr. Abhijit das(erg group) Relationship code: 731276, Mob: 907397xxxx. I am very disappointed with t...Read More

Worst broker
Oct 29, 2020 03:24 AM Read (via Mobile)
ICICI direct only aim is to extract maximum brokerage and other charges from the customer. It is very difficult to become profitable in it doing trading. Also, it deducts charges through ICICI Bank account. So, if you are not using it then also it deducts amounts from your Savings accounts direc...Read More


ICICI Direct
ICICI not user friendly
Mar 06, 2018 12:02 PM Read (via Android App)
I have D-mat account in ICICI direct. I am using this account last six months. Services of this bank is good but not better. Newest trader have more difficulties to newly trade in it. Not getting customer service to you , . As a how to trade, when trade, when close positions. Brokerage charge is...Read More

According to a trader in the platform
Dec 13, 2017 08:32 PM Read (via Android App)
I have been trading in this platform for a while. They does provide good services like cloud order storage, bullet brokerage, Cover order with a high margin, they have a learning program for a cost. But being a huge broking house they charge a hell lot of brokerage, Maybe the highest in the mark...Read More

Nov 16, 2017 12:14 PM Read (via Android App)
I dont know how icici direct is deals with mutual funds but I will tell you about the job in this company. Few months back I saw an advertisement in the newspaper about the job requirenment in this company so I called the operator and get the knowledge about the job. They asked to visit the comp...Read More

Very high brokerage
Nov 04, 2017 10:51 AM Read (via iOS App)
Icici direct charges me 0.55% brokerage which is highest in indian market! In return they do provide some services like bullet trade but still 0.55% is enough to eat your profit because you also have to pay gst on charges! So higher brokerage will lead to higher gst.Some other banks with demat a...Read More

Over expensive Services
Oct 11, 2017 08:54 PM Read (via Android App)
I am having D-mat account with ICICI direct from past 2 years. I am going to shift it to another financial Service provider. Following are my reasons : My relationship manager keeps on changing every quarter. There is some sustainibilty issue with their employee. They always keep on pus...Read More

User friendly website & Hassle free trading
Aug 20, 2017 12:15 PM Read
I have been a customer with ICICI direct for the past 7 years and have found their services very good.The various options available for stocks, mutual funds, Insurance products are very user friendly. The technical charts and reports updated on a daily basis provide users an useful inputs for...Read More

Can be more better in terms of pricing & facilties
May 17, 2017 11:01 PM Read
When you will look at other demat trading platform providers across the country you will find many providers are giving hell lot of facilities with very less amount of money as brokerage and annual maintenance charges. I will always prefer Zerodha as the demat platform as it gives you trading...Read More

May 16, 2017 11:37 PM Read (via Android App)
I am using icici direct personally. I have to.say that it has very advanced features. and very user friendly. This shows live and exact prices of the stocks so that we can make buying decision correctly and no 3rd party is involved in this. you can buy by youself and can sell by yourself. But...Read More

Best and expensive platform
Mar 04, 2017 03:31 PM Read (via Android App)
ICICI direct also know as ICICI SECURITIES is a broker company. So being as a broker it sell most of the 3rd party or sister concern companies products. Its easiest and elaborated platrorm for every product. You will guided at every step by Relationship managers and Equity advisors. But th...Read More

Feb 09, 2017 06:54 PM Read (via Android App)
Hi all my name is ashish.i am using icici direct services from last 2 are good but brokage charges are very high.but I was investing after a time period so no problem .you can check your portfolio from this site another many option can be used like btst and 5gain.its recommended st...Read More

High Brokerage
Jan 09, 2017 12:24 AM Read
I'm trading through icici direct demat account from last 1 year. And I found that they charge high brokerage. which I found very bad. Because i't's take very much effort to earn money and they are just taking it away. so I don't like it and stopped trading through icici direct. And another th...Read More

Great 3 in 1 account
Dec 31, 2016 12:48 AM Read
Idirect is very experienced and very good player of financial market according to best of my knowledge it is first which launched 3 in 1 a/c which are demate,bank,and trading can invest also in mutual funds online,you can take mutual funds of all companies. Company follow each and e...Read More

Think before you act.
Dec 10, 2016 03:16 PM Read
ICICI direct is a great a great experience for trading in stock market.The website is very informative. They provide the details of each and every product used in capital market. This is a very good firm for Mutual fund purchase of any mutual fund company, various FD schemes. bods purchase. Post...Read More

icicidirect charges
Nov 28, 2016 05:15 PM Read
icicidirect is a financial service subsibidiary of icici group and provides services for trading, demat, investment in Mutual funds, IPO, corporate FDs, Bonds, NCDs. Although it has good site but it has long history of charging exorbitant prices for everything you do. If you are buying Mutual fu...Read More

How to sink the Titanic
Oct 10, 2020 10:33 PM Read (via Mobile)
I made an account with ICICI Direct when they opened in Apr 2000. It was and remains the most expensive brokerage house. It also provides a full service website. However it does NOT provide Service! They are keen to extract brokerage and transactions from you. So their advisories follow buy and ...Read More

Sep 29, 2020 09:21 PM Read
Unbearable broker, pathetic customer service.they will cause losses to you for sure, there is no escape if you use their services. ...Read More

Worst broking service
Sep 07, 2020 11:41 AM Read (via iOS App)
I have been customer for 20 years but management has. lost focus in last 2 years Till date they have not been able to enable margin trading on their website they forced me to sell my margin shares not alliwing me to put in money to cover my dues even from icici savings linked account becau...Read More


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