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Blue Ocean Strategy - W. CHAN KIM Reviews

Perfectly defines today's rat race in Market
May 29, 2015 04:33 PMRead
Recently I came across this amazing book called Blue ocean strategy. I wanted to refer it for my subject in MBA Semester 3 called Strategic Management. I wanted to have a realistic view of todays scenario of market and strategies used by moder corporates.This book is by the modern management...Read More

Blue ocean means monopoly in business
Dec 05, 2017 01:15 AMRead
This book is all about monopoly in business. The writer explains that competition kills profit and this competitive market is called where every rival tries to maximise his profit but in last in a red ocean there are many rivals which kill each other's profits.Blue ocean strategy is making y...Read More

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