Social Media and its impact on Marketing

The number of people having access to the internet is growing at a rapid pace and so is their presence on Social Media. With every article we share with you, we realise how important it is to be present on social platforms to connect with the right set of audience.

There is special budget allocated to digital marketing and social media is a huge part of the exercise. With Brands revolutionising customer support and e-commerce, the importance of social media is more likely to grow even more in the years to come.

So what’s in it for a Marketer?

As a review website with over 16 major categories ranging from Health and Beauty, Education, Travel to Real Estate, we at MouthShut.com, come across a lot of experiences that are more valuable than ever and help our users make an informed decision. Based on these insights, below are a few points that will help you understand the importance of online social platforms to a Marketer:

Customer Engagement at Micro Level:

The way users perceive social media is also changing. There is a huge difference in the way users react to a simple advertising banner as compared to other interactive and engaging methods like images and videos.

Marketers need to realise this huge potential of social media and integrate social media into their businesses in more effective manner. Business can make use of micro-influencers to run some micro-influencer focused campaigns.

92 percent of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. This has also proven to be true for MouthShut users who trust the reviews of other members added in their ‘Follower List’.

Outcomes of Social Media Listening:

With feedback available at the click of a button, Marketers can capture real-time insights for across platforms. Consumers have also become more vocal about sharing theirviews on various brands, products and services.

Marketers usually through a ‘Listening tool’ track these feedbacks and try to respond to as many queries as possible. It is equally important to analyse the feedback received online and make necessary changes to improve your reputation further. These analysis are not only beneficial for the marketing department but also other related departments for growing the business further.

Think Beyond Engagement:

One thing every brand manager knows ‘loud and clear’ is, being available on social platforms in-order to stay connected with the audiences. It is the means through which a customer can directly touch-base with a brand and interact real-time! Great but what next?

Marketers need to take another step towards converting this interest into purchase. Having a 360 degree approach ensures the goals being aligned to the core of the business –Sales. It is important to close the loop by providing him an option of making a purchase right where he reads user experiences about it. Would you be interested in increasing your sales through MouthShut? Ask us how?

Customer Service through Social Media is in!

With the help of social media you can look into customer queries and resolve them quickly thus making them happy. Happy customers tend to share positive feedback in such cases in-turn further influencing potential customers thus increasing ROI. Besides, it is one of the cheapest methods to provide customer service as compared to other channels.

At MouthShut, we encourage reviewers and corporate to engage through our ‘Member to Member’ chat feature – M2M for easy access for interaction between the two parties.

Customers are Humans Beings with Emotions:

While emphasising on the fact that it is important to stay on a social platform to interact with customers, we usually get lost in the poll of seeding conversations that revolve around our offerings. Though the end goal remains about driving ROI, the most important aspect of it remains about emotionally setting a connect for a long lasting impression.

Marketers need to think about a ways your company can fit into the life of the customers. This will enhance brand awareness and loyalty amongst the target audiences.

Bottom-line being…

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