We live in a social world and keep relying on reviews before taking many decisions, especially the ones in which we are going to invest our hard earned money.
Are reviews really that important, that the brands need to worry? How much do customers benefit from reviews? Does the power of reviews just help either side of transaction, or does it help both? Let’s find out
There is a common adage in Marketing that ‘Customer is King’ but in today’s digital world, with the volumes of information available on the Internet, we are made to believe – ‘Content is King’. When it comes to buying, an article by Moz.com reveals, 67% of Consumers are influenced by online reviews.
Reviews Matter –
Source: Search Engine Watch
Benefits to Consumers
Customer reviews are not only beneficial to consumers, but to brands as well.
Reviews are great for business. Brands can understand customers need and then rigorously focus on iterating and improving their products and services.
A balanced mix of online reviews benefits your business by adding elements of facts, feedback and transparency to your brand image.
However, reviews also help customers in making the perfect buying decision, be it smallest or greatest of all. Someone has rightly said, a pen is mightier than the sword.
Do you want to know what people are talking about you? Check out our website for reviews and get the insights across various product categories.