Review websites/platform which has latest and relevant information hold more credibility and are ranked higher in search results.
Reviews, especially on third party websites, are what drive the customers’ final decision, it reflects on the quality of the brand. How about showcasing those reviews on your company’s website?
What is a Review Widget?
A widget is a small piece of code which allows you to display your brand reviews on your website or any HTML webpage
Its like a simple web applications that make it easy to bring a third party unique content onto your own website. You can not only share your latest reviews but also, encourage customers to post reviews.
Widget can also be placed on social networking sites, web sites etc.
Why Review Widget?
Widgets are becoming more important with the consumers and brand. It gives users a way to interact with the brand.
A positive reputation is also proven to convert more customers by inspiring trust through credibility. Displaying a review widget also shows a transparency that you aren’t afraid for any customer to assess you
Review widget can not only be used for display purpose but it also help to generate more genuine reviews. Widget on your website allows people to evaluate your products and services and provide feedback. People can be encouraged to engage and post their feedback on the widget. This gives you a quick and easy way to increase your review count.
Testimonials Vs User Reviews
Testimonials have meant user experience gathered by a brand and posted on the company website on behalf of customers. Business knows how to handle the content or which specific testimonials to showcase on their website. We have often seen the same testimonials scrolling for long period of time on the website.
Review content has been outside of brand’s control. Reviews features recommendation, ratings, author profile, images, owner responses, and other features while testimonials might just be a snippet of text with little verifiable information identifying the author.
Reviews have typically been cited as more trustworthy because they are supposedly unmoderated, while testimonials have sometimes been criticized as creating a positive-only picture of the business managing them.
Here’s how you can start planning your widget needs:
If you’re looking to upgrade your website, a widget is often a smart place to start. Incorporating third-party widgets into your website can benefit your business and ultimately your customers.
Find out your brands performance on Mouthshut.com, its great opportunity to showcase the MouthShut review widget on your website or social networking sites.
Get in touch with us to get the free MouthShut review widget code for your brand.