Think back to your last vacation. Even though it was few days ago, how did you choose your trip location and whom did you book your trip with?
You might have booked whatever came to your mind. Thankfully it was awesome but there are some awful experiences we never want to live again though. Because you must have chosen wrong hotel, restaurant or travel agency to reach your trip destination.
OK, this one is long. Hope you are ready with your coffee mugs.
Things are changed now. Due to the growth of social media, travellers use others reviews and recommendations during the planning stages of a trip, and nowadays with the enlargement and popularity of online review sites, the impact of this feedback has multiplied.
While Reviews are so influential across travel categories,travel reviews affect travellers booking decisions.
Even if travellers don’t book their travel online, most of them check reviews written by other users on restaurants, tour operator,and travel agency before visiting that place.
A study found that most people claimed they would be more likely to book a hotel or restaurant whose management staff has responded to reviews, versus one that does not respond.
How do people look for reviews online?
There are 200+ million reviews available on the internet for travel category.
You can find review by using following methods:
- Search engines are most preferred.
- Using a third-party review sites.
Nowadays people look at the third party platform for reviews while making travel decisions.
How can travel reviews affect sales?
When people see ratings for a specific restaurant or hotel or travel operator on any website and read positive reviews about them, the chances of a conversion become high. People are likely to use their services again and even give positive ratings and reviews which helps building a good reputation in the market.
Source: TrustYou research 2016
As per the information above, reviews play a key role for any business to engage your customers. So if you haven’t started, its right time now to start managing your reputation online. Start by searching your own business online to see what types of reviews you are getting for your product and accordingly taking measures to improve it.