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Our Visit to "World of Coca-Cola", Atlanta, GA. USA - July, 2008

By: livehappy Posted Aug 25, 2009 General 483 Views

In 2008 we visited Atlanta's most famous invention, soft drink and nowhere is this more clear than at this unique downtown museum. (2 Photos with my wife attached!!). The complex features a 4D cinematic experience. We begin their visit in "The Lobby," which features large Coca-Cola bottles made from different materials from around the world. Guests are then funneled into the "Coca-Cola Loft," a collection of Coca-Cola advertising artifacts dating back as far as 1905, while they wait to enter the "Happiness Factory Theater." Once in the theater, guests view Inside the Happiness Factory: A Documentary, mockumen tary featuring the characters of the Happiness Factory, a key part of Coca-Cola's current advertising campaign, "The Coke Side of Life." Following the film, the screen scrolls upward, revealing a walkway into "The Hub." From this point forward, guests can visit the various attractions in whatever order they choose, all of which can be accessed from The Hub. This is a departure from the old museum, which was toured in a linear fashion.On Level One in the Hub, guests can pose for a picture with the Coca-Cola mascot, the Coca-Cola Polar Bear.The Bottle Works display gives guests a tour of a fully-functioning bottling line which produces commemorative 8-ounce bottles of Coca-Cola Classic that can be retrieved at the end of the tour. The bottling process is slowed down exponentially to allow guests an easier view. A complex robotic delivery system sends the bottles upstairs to "Taste It!" where guests retrieve them as they exit. From Level Two of the Hub, visitors can visit the In Search of the Secret Formula attraction, a 4-D film presentation featuring an eccentric scientist and his assistant searching for "what makes a Coke a Coke". The seats in the theater move and the attraction features wind and water effects. It also includes a ten-minute video pre-show providing exposition of the film's storyline. In the Pop Culture Gallery, guests gain insight into Coca-Cola's influence into popular culture. This section includes trinkets and memorabilia made from used Coca-Cola cans and bottles. It also features works by artists such as Andy Warhol , Norman Rockwell , and Steve Penley . This gallery also houses the museum's only acknowledgment of "New Coke ," one of history's most infamous commercial failures, in the form of a video and artifacts from protests. In the Perfect Pauses Theater, Coca-Cola's television advertising efforts are displayed in three short films, Magic Moments: Memorable Coca-Cola advertisements from the United States, Animation Celebration: Animated Coca-Cola-themed advertisements, and International Festival: Recent Coca-Cola advertisements from around the world. Guests can sample nearly 70 products offered by The Coca-Cola Company worldwide in the Taste It! exhibit, including most of the products offered in the United States. One room with a giant Coca-Cola contour bottle features only products that include the name "Coca-Cola" or a variation in their titles, including Coca-Cola Classic, Diet Coke, and most currently-available variations on the original formula (including Coca-Cola Vanilla, Coca-Cola Zero, Coca-Cola Cherry, and others). The last stop on Level Two, the Coca-Cola Store, features thousands of Coca-Cola-themed products for guests to purchase. Once guests enter the store, they cannot return to the museum. The store can also be accessed by guests not visiting the museum. Visitors are given a memento of their tour - an 'Atlanta, GA' stamped bottle of Coca-Cola.


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