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Faisal Farooqui
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Why we deleted some fake reviews

By: faisal Verified Member MouthShut Verified Member Posted Aug 19, 2011 General 4620 Views
(Updated Aug 19, 2011 06:00 PM)

Someone just mentioned on Twitter: “Is anybody else noticing the Twitter war between @Flipkart and @MouthShut_Official?”


War? Sorry but there is no war between MouthShut_Official.com and whosoever. MouthShut_Official.com is just doing its bit of routine cleaning up and if that’s considered as war, then… no ceasefire from our side.


The other day, our Compliance Unit sent out an internal alert – “140 POSITIVE REVIEWS PROMOTING FLIPKART.COM”!


140 REVIEWS!!!


Occasionally we do see fake reviews from the odd brand, but those “reviews” do not add up to more than five. 140 is a staggering figure – all promoting FLIPKART.com. In no way are we accusing flipkart of writing these reviews; we're simply saying these reviews were promotional in nature and could have been written by anybody.


MouthShut_Official.com DOES delete fake reviews and profiles on a regular basis in a bid to keep its site clean of imposters pretending to write “positive reviews” of a brand.


The alarm bells went on ceaselessly and our team got into action, deleting those “reviews”.


Fake reviews and profiles had to be deleted, just as they were in the past. The cry becomes searing because the number of reviews were extremely high.


We do have a Corporate Blog program through which we encourage companies to talk to consumers and resolve issues.


However, in the past we have deleted fake reviews and profiles suspected of promoting brands who are our Corporate Blog members. Just as buying a corporate blog does not give brands immunity from fake reviews, not buying does not mean MouthShut_Official.com plans a vendetta against them. We are simply working hard to provide a neutral platform for consumers to make their decision.


V wid u!


Sincerely


--Faisal


PS- As I write this post, there are still 112 reviews of Flipkart.com (post cleanup). These reviews will stay. MouthShut_Official.com/product-reviews/Flipkart.com-925076148


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