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Why Mouthshut should focus on reviews and not memb

Posted on Jun 11, 2008 under General

I have been an old consumer of Mouthshut. As i see it, the strength of this site lies in direct consumer to consumer feedback. What makes this site special is the sheer no. of reviews available here.

So, with these 2 strengths, i keep wondering, why should Mouthshut suddenly start focusing on members and their profiles?

Here is what i think Mouthshut should do to remain the most competitive consumer review website for Indians:
1. FOCUS on the reviews. if members want to interact with each other and send virtual gifts to each other, they will use Facebook.

2. Till date, there is no mechanism by which a member can ask for reviews, then close the tap when they dont want any more reviews on that product, (i.e., ppl can still post their reviews about that product, but my information need is met). This means we do not have a way to know about other people who REALLY need information before making a buying decision.

3. Sometimes, even though reviews about a product are available, a user may want other users to write some more. This is again another area that can be addressed by this "Wanted reviews" functionality (which is rather weak here)

4. Have a punitive action in place for fake reviews. I have seen more than once, fake profiles that write reviews that are obviously sponsored by the company being reviewed. There is no blacklist mechanism for such sponsored review writers, nor are these reviews removed, as far as i know.

5. A reward mechanism of real things for review writers who have done a good job. (i.e., send them a gift coupon once a year, and they will stick to you.)

What do you think? What else can make Mouthshut a better product for all of us? (Its such a nice site, i would love to see it grow, simply bcs that means one can just come to one site before making a buying decision. Much more simpler)

Tags: Comments: (2)


Braille Enabled visiting cards

Posted on May 26, 2008 under General

When one first heard of Braille enabled visiting cards, one was wowed! What an innovative idea! The service was very prompt and professional. I am not sure if they are the only people offering this service in India, but they are definitely the cheapest (at Re. 1 per card, it can't get much cheaper) and the most professional.
 Each card is done by hand, giving it the exclusiveness earlier reserved for caligraphed cards. What I got to know later, and jumped out of my seat on hearing, was that these cards are Braille enabled by a visually disabled person. How neat is that! Only thing is, one does not always remember to send a fresh set of cards for braille enabling. Wish they would create an option where we can register for a reminder service or something.
 The follow up after the order was good, people called up to ask if we were satisfied with the service and that we needn't pay if we were not. If they had come back and asked me 6 months later if i want to reorder a bunch, it would have given them another order.

Tags: lle enabled visiting cards Comments: (2)




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