Oct 22, 2015 11:04 PM
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(Updated Oct 22, 2015 11:04 PM)
Through this innovative concept, Yamaha is all geared to associate Indian bike enthusiasts with the thrill of technological superiority and artistic brilliance. While the store exhibits an entire range of latest bikes from Yamaha, there is an apparel and accessories section displaying quality, stylish and trendy clothing like Jackets, T-shirts, Jeans and accessories like bags, mugs, gloves, key chains.
“The rationale behind the unique concept of ‘Bike Station’ is to create a new culture of biking lifestyle, which Indian youth is looking for, and to achieve the highest customer satisfaction in the industry. ‘Bike Station’ is our latest offering to gen-X, which would provide an insight into the complete gamut of Yamaha’s offerings.” remarked Mr. Takahiro Maeda Chief Sales & Marketing Officer Yamaha Motors India. He further added that “‘Bike Station’ would not only sell bikes, apparels and accessories but would also provide ambit of services such as video games and internet surfing, thus creating a one-stop store for the needs of today’s youth.”
Yamaha Motor India plans to set up 10 such concept stores in 2008 covering cities like Delhi, Mumbai, Pune, Bangalore, Chennai, Hyderabad,
