“Yaaro main bura nahi

Arz kiya hai….

Yaaro main bura nahi

Maje leta hoon lagaa ker dahi me sahi!!”

With these thoughts in my mind I will today unfold a part of me to MouthShut!!

A product review site it is!!

And I am the most useless member by any yardstick…

Rarely! I find myself motivated to be a “Consumer Guru”

Kyonki TATE ko kitne hi maar lo chaante

Bikega wo phir bhi!!

Why should I put a question mark on the vision of the Great JRD (TATA)

He was the man who could gift India revolution in technology!!

Every one has its share of fallacy

So by any means it doesn’t prove- they are not worthy

Worthy enough to be tasted and tried

Even my advertising strategies fail for some customers

“Phir wo kast me par hume bhi bura bhalaa sunata hai!!”

Yes if someone has crossed the limits of taking customers for ride

“Ussko chhodna is next to a crime”

Yes!! happening on MouthShut, members, their tricks, their reviews, their behavior

Finds adrenals rushing in me….

Cause I am a bored copywriter….

I started earning my bread and butter

Writing praise worthy for products

Products which we never chose to use….

Apart from few bottles of jams, juices, butter from the client

Which were sent to agency for motivating the creative team

The copywriter when done to death!!

The entrepreneur in me started breathing….

Huff-puff, in-out… it breaths every moment

But the creative “kida” in me always needed a vent!!

One fine day I clicked on MS

The “kida”-smiled, winked and got wicked!!

Now who’s gonaa stop him?

From writing whatever he wished

Earlier he was reigned

By the briefs from clients, approval of agency head

And the most irritating those long brainstorming

The original copy was quite often sent to morgue

And the checkered, manipulated, over hyped used to sing

Singing about something that was not often found in the product!!

But “fiker” not!!

“Paise toh bante hain na?”

On MS the creative “Kida”

Started making its nest

Tracking on trends, respecting the best

Never to forgive the waste!!

Because enough it had been diverted

From the paths he loved to tread….

In real life it could not afford to say bad is bad, good is good

But the virtual world brought freedom galore

There, it has made enough friends by speaking their language

Now it does not want to repeat itself for sure!!

I have seen the “Kida” in mirror sometime

Got scared…it looked similar the size of a dinosaur

But he smiled and winked and said

“Darro mast dost

Main bura nahi…..

Maje le raha hoon lagaa ker dahi me sahi!!“

 &nbs
p;