i have so far purchased a number of home appliances from vijay sales borivali.
these include a Haier LCD philips home theatre a whirlpool/electrolux microwave godrej fridge and a philips sandwich grill.
all my experiences have been pleasant.
although i havent needed after sales service, i understand the complaints of some unfortunate victims of fate.
major stores like vijay sales rely on bulk selling and concentrate only on numbers that is how they are able to provide the most compettive rates. they rely on the manufacturers for the after sales service.
best advice would be to go in for established brands like samsung and such because theor after sales machinery is well settled in india and can ensure a good response.
in one case i needed the philips guy to come and configure my home theatre to play region-free dvds and the service thought delayed, was delievered nonetheless...

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