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By: | Dec 28, 2001 10:36 PM

The title is a moniker with which the oldest indian english daily is adorned.Currently run by Mrs Indu Jain,one of its editorial stalwarts was the late Girilal Jain.Some of the hallowed penpushers who have passed through its portals include Khushwant Singh,Jug Suraiya,Bachhi Karkaria and Deepa Gehlot.The current editor-in-chief is Puneborn Dileep Padgaonkar.

Sitting in Kolkata where TOI has been for just two years it is difficult to talk about any other city edition.There are actually as many as seven.But since I have seen a few issues of each I will try to understand the matter.

The paper has a very international glocal(global+local) feel.Like the internet it seeks to create a dedicated audience who are of a certain wavelength mentally.In doing so,the paper has shed its ivorytower image and is trying to be massbased as well as cute.The Mumbai city edition is not only informative but I find the artcles very 'hatke'.This is a somewhat recent thing and may not please the average stiff sahibs from South Bombay,Alipore or Chanakya Puri.But I believe sooner or later we all change and become one integrated reader fraternity

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