Jan 19, 2003 11:46 PM
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(Updated Jun 10, 2005 06:03 PM)
Tetley, a blended tea-marketing giant since 1837, is now part of Tata Tea Limited. Tetley, a Global Brand, is famous for quality tea and having 165 years of expertise to blend tea to suit your mood.
In 2002, Tata Tea launched this international brand Tetley in Indian market. Tetley offers superior taste and famous for its unfailing quality. To attract attention of Indian housewives it is positioned in Indian market as a ''Special Tea for all those special moments''.
The Product
It is special blend of Tetley to cater Indian market. This is a blend of Assam and Sri Lankan teas for flavour and colour to make it unique.
The packaging is in blue and gold rectangular box with a plastic flip-top cap. This international brand created to suit Indian consumers comes in the 250g and 500g packs. Tetley tea is also available in tea bags and it’s the second largest brand selling tea bags in the world.
Price is very competitive considering the quality. Maximum Retail Price is Rs. 58 per 250 gm pack. Due to its quality, price and packing it has become number two brand in Indian market.
In India Tetley is blended and packed at Indore (MP) by a company named a White Cliff Tea Pvt. Ltd.
The Company
Tata Tea has become well known brand name in India as soon as they entered the branded tea market in 1983. This Indian Tea giant is having more than 50 tea estates and number of blending facilities. They have unique feature of owner of tea estates and producer of blended tea. Now they have several brands of blended tea and also present in blended coffee market.
In 2000 the sale of The Tetley Group to Tata Tea Limited was completed and it became one of the world's largest integrated tea businesses. Tetley is pioneer in the global tea market with a unique record of developing some of the most innovative concepts in the world of tea market. They are known for their innovative ideas like introducing soft packaging, perforated tea bags, round tea bags etc. They are a global player in blended tea market and earned the distinction of the World's Number 2 tea bag marketing company. Tetley is well known for its famous tea in more than 35 countries including markets known for its quality conscious consumers.
Tea and Health
According to research scholars’ tea contains antioxidants & health promoting ingredients. These antioxidants can lower the risk of heart disease followed by stroke and certain types of cancer.
There are free radicals in our body generated during our routine activities. Excess amounts of free radicals are associated with high risk of major diseases. Antioxidants help our body to detoxify destructive unwanted free radicals. Antioxidants restrict production of free radicals in our body and protect us from oxidative stress.
Natural products like Fruits, Vegetables, few Herbs and Tea are known to be the main sources of Antioxidants. Tea is very rich in antioxidants.
My Preference
According to one interview of Tea Board Members in a TV Channel, Indians consume two million kg of tea per day. Tea is consumed in many different ways in all parts of this country. However my preferred way is take some tealeaf on a strainer placed on a cup. Pour very hot water on it and collect the liquor in the cup. One can soak tealeaf on hot water for sometime to get strong liquor. I do not prefer to add sugar and milk. One may add milk and sugar in it.
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Relax and Enjoy Tetley to Revitalize Life.
