I think india its still time for pick-ups to pick up. Dont know what tata had in mind to create this vehicle and which farmer is gonne take this vehicle keep his farm tools at the back of a pick up and go farming onto his farms.
The cabin is good but can have great potential in european and other markets here farmers dont have money to pay their loans and most of worjk they do is with hands and not machines. Hence they use bullock cart go to farms do their job, plain and simple no money required no fuel. Only chabuk!