Surf excel is a great product .My mother prefers the surf excel above all other washing powder.Firsly we had a manual machine, we used the Surf excel quick wash.We have a great experience with it.We bought up a automatic machine and now the company service man suggested us the surf excel matic.Surf Excel gives great brightness to my formals those I wear regularly. It produces great foam.The clothes get as clean as dry cleaning.Stains of haldi, of other food colors get removed without any extra effort.Stains are not visible again. Surf Excel is affordable and the best washing powder available in the market