The poster roshanbhaskar Sachin’s hand holding his bat with tri-coloured rubber grip and the release date mentioned as ‘26.05.17’. Sachin Tendulkar captioned the image with, “The answer to the question that everyone’s asking me is here. Mark your calendars and save the date. @SachinTheFilm releases 26.05.17”.
Film’s first look poster was launched on April 11, 2016, followed by a teaser on April 14, 2016. That time there were speculations that the film might release on April 14, 2017, a good ten days before Sachin Tendulkar’s birthday. However, later Vidya Balan’s Begum Jaan was announced for the same date. As of now, no other big Hindi film has been announced for May 26, 2017. So Sachin Tendulkar can expect a clear run at the box office. The only other big film slated to release for the same day is Priyanka Chopra’s Hollywood venture Baywatch.