Jul 17, 2016 01:47 AM
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Royal Enfield is for the king who are ready to ride like a king. This is so beautiful bike for every Indian boys.
Royal Enfield motorcycles had been sold in India since 1949. In 1965, the Indian government looked for a suitable motorcycle for its police and army, for use patrolling the country's border. The Bullet was chosen as the most suitable bike for the job. The Indian government ordered 800 350-cc model Bullets, an enormous order for the time.[22] In 1955, the Redditch company joined Madras Motors in India in forming "Enfield India" to assemble, under licence, the 350 cc Royal Enfield Bullet motorcycle in Madras(now called Chennai). Under Indian law, Madras Motors owned the majority(over 50%) of shares in the company. In 1957 tooling equipment was sold to Enfield India so that they could manufacture components.
Enfield of India continued producing the'Bullet' long after the UK factory's bankruptcy, and changed its branding to'Royal Enfield' in 1999. The'Royal Enfield' name and rights had been purchased by Matt Holder of Aerco Jigs and Tools, at the bankruptcy sale in 1967.[23] The business passed on to his son, David Holder, of the Velocette Motorcycle Company of Birmingham, UK. The Holder family has produced spares for Royal Enfield motorcycles continuously from 1967 through to the present, but did not trade under the Royal Enfield name.[24] While David Holder objected to the use of'Royal Enfield' by Enfield of India, a UK court ruled in favour of the Indian company, who have now assumed the trademark, and produce motorcycles as Royal Enfield.[3]
Royal Enfield India manufactures and sells in India, and also exports to Europe as well as the Americas, South Africa and Australia. They recently entered the Indonesian market.[25] Recently Royal Enfield has undergone a major retooling particularly in the engine department going from carburated cast-iron engines to twin spark unit construction engines on all its models, with EFI available on their flagship 500 cc model. This retooling has sparked such an interest in these bikes that they have started double shifts at the plants.
In August 2015, Royal Enfield Motors announced it is establishing its North American headquarters and a dealership in Milwaukee, Wisconsin, with the intention to offer three bikes, the Bullet 500, Classic 500 and Continental GT 535 Cafe Racer as they feel this engine size represents an underserved market. The dealership will be Royal Enfield's first company-owned store in the U.S., according to Rod Copes, president of Royal Enfield North America. The company wants to establish about 100 dealerships in American cities starting with Milwaukee.
