Feb 26, 2009 12:50 AM
16550 Views
What RAM says
There is a method on how to rate a radio channel, the method is called RAM ( Radio Audience Measurement) which is recognised by all advertisers and agencies. As per the RAM Radio Mirchi in Bangalore is in 3rd or 4th position.
Radio Mirchi is the costliest medium to advertise. The quote is 700 to 800 and on hard negotiation they will bring it down to 300 to 400 by unknowingly selling non prime time to clients.
If advertisers are looking at response they will not get any by advertising in Radio Mirchi Bangalore as they address the lower class audience. They may defend the same by giving some report but the fact is not the same. If clients are looking at response the following are the best to look at as they give value for money
Value for Money channels in Bangalore
RankChannelFrequencyRate for 10 Sec 1 Radio One 94.3 350 2 Radio Indigo 91.9 300 3 Big FM 92.7 400 4 Radio City 91.1 400 5Radio Mirchi98.3500 6 SFM 93.5 150 7 Fever 104 250
Furthermore Radio Mirchi is very rigid in giving value to their clients. For any radio campaign, plain vanila advertisement will not help the advertiser. It should be clubbed with listener interactivity which Radio Mirchi does'nt provide. An ideal radio campaign should have the following
What all should be there in a Radio Campaign
Jingles with high rotates --Min 15 per day
Contest --atleast 1 per day
RJ mention --Minimum 3 per day
Radio Mirchi generally does'nt provide contest and RJ mentions and client finally ends up at taking only plain vanila advt.
Radio is a good and effective medium.. But decide on where to advertise!!!!!
