There has been so much debate over the cola wars that any new as by either of the soft drink generates a lot of hype. This ad is no different. Sharukh and bubbly does create a lot of bubbles across the audience. However I cannot help accept the fact that the jingle and the copy is godammned addictive. Bubbly does seem to grow unto the listeners. The only part that becomes a little convulsing is the first part where the belly buttons speak (ugh). Pepsi must have noticed this and off late this part is ommitted. The rest from there on is fun.

The choice of Saif’s voice over for the guitar was well planned since Saif and guitar gel well. The choice of stadium lights for Big B’s voice is again a delight. The best part however is the shirt speaking and ofcourse it goes without saying how pepsi coke rivalary has been explored here.

The JWT team must have gone into some serious brainstorming before working out this ad. Now ask yourself what is this ad trying to communicate beyond the usual promotion. I have come to understand that since the as speaks of bubbles you can very well expect pepsi to have an added fizz elemnt in its flavour. I have not been able to nail this assumption as yet but then you all can try finding out.

Another aspect is that it is working on the psychology of consumers who often associate cold drinks with the bubbles or even the fizz. Any drink would naturally set off a brand recall of pepsi. Smart move. Besides a little birdy tells me that Pepsi had anticipated the BANO BHABHI ad of COKE. So a naturall counter to BANO BHABI is BUBBLY a purely Indian name but with an underlaying meaning.
 
Call this globalisation of advertisement- Yes, definitely. Anyhow one brickbat that will always face Pepsi that they cannot withdraw from the cosmopolitant image that it always caters too. Even bubbly enjoys the glares of males wanting to ’’ be her man’’. By the way if you notice this is the first time that Pepsi has been assigned a sex. Well truly speaking I am not complaining.