I don't why people liking pulse so much.Its just a same old Hajmola candy with different cover and brand name.
There is just a little difference between taste of pulse and Hajmola candy. Maybe they popularized it by targeting social media and pajd advertisements where most got in the illusion that this is the best candy available in the country and everybody liking it.
In reality this is just an overhyped average candy with so much bizz around it.