>>>the evergreen companion>>>>>> . Review on Parle G Biscuits

*hiiii folks

first of all I thax u all for ur kind mails n ur comments.

ur comments n mail encourages me 2 write more n more.

so again I m back wid one more unforgetfulll product of indian history.

the one n only parle g

or parle as we commonly know this biscuit from our childhood days.

PARLE G

the buiscuit which

-was our best friend in our school days

-was substitute of food in our illness days

-was common favourate of all our gr8 father n their fathers too:)

-was our trusted option of curbing the hunger in uneven times

etc.

such r sum of my past memory sketch about this gr8 biscuit.

now sum facts about this biscuit>>>>

1.parle g was first buiscuit offerring from parle around 40s

2.currently since many long years its worlds largest selling buiscit brand from indian shores:)

3.had won many coveted quality award.infact many continous ones since 70s(remember old packs had mention of that:)

4.initially was available in tin packets of 1kg, 2kg.upto end of 70s.

5.was competitors imitation target into rural market as well as urban one.like heera g or peal g.many similiar packing buiscits had flooded india in 80s-90s.THIS WAS D POWER OF THIS GR8 BRAND;)

6.basically glucose biscuit segment earns profit onlly through volumes unlike flavoured or cream buiscuits.so parle had very open view about quality n volumes.they were among first players who had realised the importance of export market.n placed parle g successfully abroad:)

7.the parle had developed a bussiness maodel which wwas such a efficient in those 60s that parle g was found evn in remotest of india.MNC'S too were jealious about such efficient distribution network

8.the baby on parle g was one of most recalled n remembered mascot with similiar lining of now defunct murphy brand of radio of 70s(a gr8 competitor of phillips transisors in its hey days)

9.britannia TIGER was first serious competitor of this gr8 legend.wid latter on sunfeast in 2006.although brittania had adopted endorsement by sachin in 1998s to promote.latter sunfeast appointed sharukh for this.then only this brand took celebrity to brand endorsement n

appointed aamir along wid darshil to endorse it:)

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my views>>>>>

I recall my childhood days wen it was our first preffered buiscuit

I remeber the high margin buiscuits being sold by people on the demand of parle g in similiar packing.

I also remeber the time wen parle had raised its price n as a result tiger became overnightlly popularity.also it was availavble in rs 3packs too.alas at that time parle were riding high on their popularity.a gr8 mistake from legend

but, latter they bounced back again and introduced rs2 pack an innovative idea.soon competitors again ere getting sleeplees 9ts:)

raised price were again cutted to rs 4 for 100 gm pack .lost groud of competitors.legend shines again:)

its advertisement of g matlab genous was were welcomming in response generation.

also, in 1 998 company had sponsored popular tv celebrity n character shaktimaan alias mukesh khanna for child respionse strimulation

also, its easy to tear pack introduction was also a gr8 hit wid masses who found it difficult to tear the pack especially childrens n old .

in last I end wid my wish to see this brand reaching more n more heightened levels

-amen

feel free 2 comment n increase my knowledge level

bbye

-ravi