What’s so unique about the concept that has consumers’ concerns in purview?

The voice of the consumer is the true voice. Products are advertised using a subjective mumbo jumbo, where the truth of the real product and service is lost.

So, MouthShut intends to add the color of objectivity in the labyrinth of the prevalent subjective onslaught of the consumer’s hind sight in view of the marketing web overriding the value versus quality matrix.

Only area MouthShut needs improvement is making the portal more user friendly.
Navigation can be refined and better indexing of the reviews should be implemented.

For instance, Since, the emphasis is on the review write ups for now, After the member logs in He/She should find a link to write review. Why is writing the review that is what is the inspiration behind the review should be asked for?

Besides reviews MoutrhShut should welcome case studies and comparion of the products and services from members viewpoint out of experience should be encouraged.

A summary sheet of review sheets on product/service category basis should be the part of front page (home page) of MouthShut.

What about discussion boards?

For Now these are the only some of the suggestions I can think of.

Regards,
Akshaya