Well, I am sort of pissed off seeing those beauty models, with coated faces, and masculine bodies in recent ads....

The ’Do the dew’ ad is completely different from other advertisements that are running on televisions. First of all the sound track is of very good quality and it feels like you are watching this ad in theatre... and secondly the story line comes as a surprise....

And for me, who is a die-hard fan of Discovery and National Geographic channel, seeing this ’animal ad’ brings relief...when I see it between ’kousati zindagi ki’ or such serials which my wife is fond of....

But if we have to analyse the effect of this ad on its sales... well I must say that this is not the ad which will bring profits to cmpny... They are associating wild animals with this ad which I dont think will propel people to buy this..

Its high time they create some other ad....IF they want to have their market share..