To put it in one word , BRILLIANT. The commercials are exhilirating , giving the product a much needed uniqueness from the clutter on Tv. Its been positioned as a soft drink for people on the go and is not only visually appealing but it makes you want to try the drink.on the flip side the drink could put off people who are a bit laid back as the strong visuals remind them how mundane their lives are.All in all its a campaign that works as its got excellent brand recall and people talking about it everywhere.The advertiser couldn’t have asked for more. Good work guys and hit Sprite where it hurts the most