Taking it out of a leopard’s mouth to have that drink. I am sorry, it doesn’t appeal to me at all...And, I don’t understand it at all...

Again a case of the product being lost in all noise. I like the Sprite take off better. It puts the ad in the right perspective. :-D

Really, the advertising industry needs to look at the creative part closely. You have four guys who say a lot of things. And I am sure it is not even too high funda. But, for the life of me I don’t know what the link between what they are saying is and where (not FROM where!!) DEW comes into the picture.

There are two versions of the ad. The other even more obscure. But one good thing about this ad is that it is short and so takes up less of your agony time.