Maruti Suzuki Swift recently became India's best-selling car, ending the Alto's long stint at the top, a development that signals the longing of a larger car by Indian consumers. This is despite the higher price tag ( Rs 5-7 lakh) that Swift DZire carries as compared to Alto's Rs 3 lakh price tag.
DZire is proving us right. We had perceived five years ago the demand for compact sedan would be strong enough with customers propelling it in their pursuit to upgrade to bigger cars, which led to the creation of this new car that has emerged as such a strong product, Maruti Suzuki COO ( marketing & sales) Mayank Pareek recently said.
